Archive for May 16th, 2010

A Crack In Eveything will be coming out some time this year from Apodis Publishing. These days, even at the larger houses but especially at the smaller ones, authors have to aggressively take control over marketing, which means a lot of pre-lauch details.

On my stack:

  • Get ARCs to PW, Kirkus, and any place else I have contacts or want a shot at traction, which means getting galleys done at Lulu three months ahead of launch.
  • Look around for book cover ideas. Talk to some folks. Like Orchid Spangiafora.
  • Set up a little local book tour.
  • Get various social media fired up.
  • Wake up the marketing shock troops from the Burn Rate launch
  • Set up a book web page
  • Concurrently amp up marketing for Burn Rate and Kindle-ise Binding Energy

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